Your LinkedIn profile is more than a digital resume—it’s your personal brand in action. Whether you’re actively job hunting or simply open to new opportunities, optimising your profile can significantly increase your visibility to recruiters.
In this guide, career experts share actionable strategies to help you stand out. From using strategic keywords and crafting a strong headline to showcasing achievements and building your network, these tips will help you attract the right attention and land more opportunities.
Table of Contents:
Optimise Your Profile with Strategic Keywords
I help my clients use the right keywords in their LinkedIn headline and About section so they show up in recruiter searches. We rewrite their profile to tell a clear story about where they’re going, not just where they’ve been.
One easy tip I always share: go to three job posts you love, find the common skills or titles, and add those exact words to your profile. Once we do this, they usually see more views and messages from recruiters.
My advice? Focus your profile on the job you want, not just your past. Use keywords that recruiters search for. A good profile helps you get seen, even if you’re not posting every day.
Ana Goehener, Career Strategist & Linkedin Profile Writer, Ana Goehener
Craft a Strong Personal Brand Statement
One of the most impactful things I’ve done to attract recruiters on LinkedIn is to treat my profile not just as a digital CV, but as a personal brand statement – a strategic tool to showcase my expertise, make my value clear, and boost visibility in search.
I regularly run LinkedIn profile optimisation webinars, and I’ve seen firsthand – both in my own profile and through hundreds of clients – that even small tweaks can lead to a noticeable increase in profile views and recruiter outreach. For example, after updating my headline to include relevant keywords and a more benefit-driven description of what I do, my visibility in recruiter search results significantly increased.
I advise job seekers and professionals to start by optimizing their headline. Don’t just use your current job title – use this prime real estate to highlight what you’re known for, what industry you’re in, and the value you bring. Something like “Talent Acquisition Manager | Interview Coach | Helping Professionals Land Jobs & Promotions” is far more searchable and memorable than just “Recruiter” or “Job Seeker.”
Your About section should tell your story, not just repeat your resume. Share who you are, who you help, and how. Use a conversational tone, and always include a call to action like “Let’s connect” or “Open to new opportunities in X.”
Another underrated area is the Experience section. Rather than just listing responsibilities, focus on achievements and include relevant keywords and metrics. This helps with both human readers and LinkedIn’s algorithm. I also recommend adding Skills aligned to your target roles and asking for endorsements and recommendations–these add credibility and help boost search rankings.
Lastly, engagement matters. You don’t have to post every day, but commenting thoughtfully on industry content or resharing articles with your perspective can dramatically increase your visibility. Just 10-15 minutes a few times a week can put you on the radar of recruiters and hiring managers.
Your LinkedIn profile should answer this question quickly: “Why should someone reach out to you?” When you answer that clearly – with keywords, clarity, and personality – you’ll find recruiters coming to you.
Margaret Buj, Interview Coach and Talent Acquisition Manager, Mixmax
Network Actively and Quantify Achievements
I recently went through my network and contacted an old friend. We haven’t spoken for years. In one of our conversations, I asked her how she managed to land such a good job. Here is a list of tips that she practiced and can help you grow in the LinkedIn space, attracting recruiters:
– If you have done it, mention it. When you do so, you show sincerity towards your professional profile and also convey a message to recruiters that you continuously update your profile.
– Post regularly; do not shy away from posting about your struggles, experiences, new skills, and conversations. This again shows that you are active on your profile.
– Get yourself a nice, statistics-based resume; use figures that quantify your achievements. Instead of writing, “Helped the content team achieve targets,” write, “Increased the content visibility of the company’s website by 75%.”
– Do not use “Easy Apply.” Everyone is doing that. Instead, read about the company; there are contacts and concerned personnel mentioned. Go to their profile and try to contact them separately.
– Strike up a conversation; jobs are filled more through networks than platforms. When LinkedIn offers you an opportunity to create a network, use it to stay in touch with people and grow your connections.
All this advice and these tips automatically shape your LinkedIn profile to attract recruiters.
Sahil Gandhi, Co-Founder & CMO, Eyda Homes
